„create, control and raise revenue from your advertising assets“

adELA is an ultimate ad market place providing online publishers with server side first price auction / header bidding ready-to-use solution. Reach us to find out more and test its advantages and benefits on yourself.

We deliver measurable values

Increased Yield

We are increasing your programmatic yield through first price open auction and with quality demand partners. That compared to standard selling methods means two digits % revenue increase.

Increased Tracked and Paid Impressions

Over 95% accuracy thanks to server side integrations & low latency. Not only your websites become more user friendly, but also reach its full revenue potential.

Zero Infrastructure

Once adELA is used there is no need for your own infrastructure to run first price auctions. Our cloud based solution is ready for whatever level of scalability your websites requires.

Zero DevOps Capacities

Quick & Easy implementation and management of adELA allows your development & operations capacities to focus on whatever else you need. We take care of that.

Key Features & Benefits

Solved latency issues, increased view ability, better UX for audience.

Full transparency, data protection & privacy, complete log-level data access, control and view over inventory.

Full independency, control over pricing rules with no limitations on the number of possible rules.

Single point of contact for inventory management, native server-to-server integration with other ad systems, easy to test & start.


Who We Are

adELA is an all-in-one cloud based first price auction / header bidding solution for online publishers. We empower billions of impressions with our smart technology, permanent support and disruptive mindset with only purpose - to get control back into publishers hands. Founded in 2018, headquartered in Prague Czech Republic and with development team in Russia and data science team in Canada. adELA is 100% founder-owned.


Tomáš Vika

CEO & Co-Founder

More than fifteen years in executive, finance & sales. Lifetime entrepreneur, former Olympic level sailor.


Tomáš Kučera

CTO & Co-Founder

Over twenty-five years in IT - solution architectures & data. Successfully established and exited an IT company.